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Friday, December 03, 2004

AIRVISION's AV CAPITAL Division Announces Investment in Shared Media Licensing, Inc., Developer of the Revolutionary Weed Technology

Weed, the system Sananda Maitreya uses to distribute his music, receives an investment from AIRVISION.

Released at Business Wire

SEATTLE--(BUSINESS WIRE)--Dec. 2, 2004--AIRVISION, a leading provider of direct-to-consumer brand positioning and strategic business growth planning, today announced an investment in Shared Media Licensing, Inc. Shared Media Licensing is the Seattle-based company which developed Weed(SM) (www.weedshare.com), the revolutionary and file-sharing service for managing the distribution of music and other digital content via the Internet.

Weed(SM) was created by a group of musicians and software developers as a solution to the challenges of file-sharing on the Internet. Weed(SM) encourages file-sharing and makes payments to musicians while at the same time rewarding file-traders who respect artists' rights. To date, more than 7,000 musical artists have had their music "Weedified" including Chuck D, Heart, Sir Mix-A-Lot, Built to Spill, Kristin Hersh and many others.

"We believe Shared Media Licensing and their Weed(SM) file-sharing technology represent the future of music file-sharing on the Internet," said Arthur Rubinfeld, President and Founder of AIRVISION. "They have an innovative business model that is rapidly gaining widespread acceptance among many of the world's top musicians and their fans. Weed has solved the problem with Internet file sharing in a revolutionary way which we believe will capture the imagination of other businesses on the Internet."

Online auction giant eBay recently selected Weed(SM) to join a ground-breaking digital music download initiative. eBay has launched a new "store" for digital music downloads and is hosting Shared Media Licensing's Weed technology, the only system that enables music buyers to earn cash by sharing music files. eBay's 150 million-plus users will be able to use a breakthrough system that tracks music files so that the person who shares a music file, along with the rightsholder, is paid a percentage every time the file is shared with a person who buys it.

"We are extremely pleased to have the support and funding from AIRVISION's AV CAPITAL group," said John Beezer, President of Shared Media Licensing. "The involvement of AV CAPITAL allows us to move ahead rapidly in software development, marketing, and content acquisition. AIRVISION's expertise in consumer psychology and brand development is key to our growth going forward."

About AV CAPITAL

AV CAPITAL, a division of AIRVISION, is focused on investing long-term equity capital to support the strategic and financial objectives of outstanding management teams in consumer-related businesses, including consumer products, direct-to-consumer sales, marketing and distribution, and retail concepts. In addition, AV CAPITAL's affiliate, AV ADVISORY, provides financial advisory services to selected AIRVISION clients with respect to fundraising, mergers, acquisitions, and other financial matters.

About AIRVISION

Founded by Arthur Rubinfeld in 2002, Seattle-based AIRVISION is known for providing visionary work in integrated brand positioning, marketing and retail design. AIRVISION specializes in the development and execution of growth strategies and operational plans for consumer-oriented companies worldwide. AIRVISION clients include some of the most recognized brands in the world including: adidas, AmericasMart, City University, Gateway, Media Play, Potbelly Sandwich Works, Oakley, Omaha Steaks, Sam Goody, Shared Media Licensing, SunCoast Entertainment and Washington Mutual. For more information about AIRVISION, please visit www.airvision.net.

Arthur Rubinfeld has also written a soon-to-be-released book, "Built for Growth: Expanding Your Business Around the Corner or Across the Globe".

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